Tadcast get info the video

“Selling out”. A term I’ve heard since high school and never really understood what it meant other than the frequently frustrating outings to my local record store to buy already sold out tickets to see a favorite band of mine (I’m looking at you Pavement). The first musical reference to “selling out” that I ever heard, came in a line of a song from a band called Tool. “I sold my soul to make a record…” What does that mean Reverend Maynard? My interpretation: It’s expensive to make an album/be a musician, especially if you want your hard work to be heard and not thrown into a stack of CD’s in the music bin at your local dollar store.
The idea of musicians working with brands isn’t a new thing. Several years after releasing “My Adidas,” Run DMC signed a sizeable endorsement deal for toting the kicks. In 2011, licensing and endorsements could mean anything from hearing a Best Coast song on a Payless commercial to hearing a Black Keys song, elevator style, on the Emmys. Are these bands “selling out”? Is this kosher? The fact of the matter is that it is so important for bands and musicians to make money for sustainability sake. Tadcast firmly believes that musicians can strike a balance between making money while maintaining artistic freedom. This leads me to the part about how Tadcast wants to help make that happen. (Read on! It’s exciting!)
At Tadcast’s new Music Division, our musical mission is to support the creative efforts of artists through innovative marketing and promotion. What does that mean? It means we will be putting a lot of thought into the projects we take on and we will be matching quality, handpicked music from independent musicians with creative video producers that will be backed by socially conscious brands. These projects will help musicians and producers in continuing to exist and they won’t have to look back on the experience and slap their foreheads with regret.
The idea isn’t new but with Tadcast you don’t have to be a big time band/video producer to get involved. Just be talented. Over the next year Tadcast will be revamping their efforts to promote musicians and video producers and revolutionizing how they can work collaboratively in brand integration. I look forward to sharing updates with you all!